If you don’t follow us on social media, which I highly recommend you do, you might not have heard that it’s Vitally Vegan’s Birthday!
That’s right, my little protein powder company has officially turned one year’s old.
To celebrate, I am offering free delivery on all of my products when you use ‘VVBIRTHDAY’. I will also be donating to a charity which aims to protect endangered species. We have not yet begun to turn a profit as we are still a baby company, but as soon as we do 10% of these will also be going to charity too!
Despite this, I will still be donating money out of my own pocket to the World Land Trust charity. World Land Trust aims to protect our natural ecosystems whilst sustainability managing them. As well as conserving their biodiversity and lowering the threat to animals’ habitats and endangered species. As a vegan company, our primary aim is to put the animals and earth first.
To commemorate this event, I would like to tell the story behind Vitally Vegan, why I created it and what the driving forces were behind launching this line of products.
In this blog post I will be covering:
- Why did I start Vitally Vegan?
- What being vegan means to me
- Vegan Birthday Cupcake Recipe
Why did I start Vitally Vegan?
I created the brand Vitally Vegan for many reasons. I wanted to produce a plant-based protein which I could enjoy straight after the gym and I could have with my favourite breakfast ever, my porridge oats.
For the best part of ten years, I was drinking other plant-based protein shakes, which I really didn’t enjoy the artificial taste of. I had to sort of neck them back because they tasted so bland.
They had no real flavour and I found this really frustrating. I wanted a protein powder that tasted amazing and that I actually enjoyed reaching for in the morning.
I also wanted a protein powder that was 100% vegan and overall, good for the planet.
Part of my vegan journey was finding eco-friendly alternatives in my everyday life which would reduce my carbon footprint. However, I was still purchasing my protein from companies that used plastic packaging.
With Vitally Vegan, it was my overall aim to throw out the idea that protein powder had to come in tonnes of biodegradable plastic and make a product which was truly ethically sourced.
Vitally Vegan is completely eco friendly, right down to the stickers on the bag!
All of our products come with a glass jar which you can keep on your worktop and a coconut husk scoop made from recycled coconut shells.
Additionally, once you start running low on your favourite flavour, you can just order a refill bag. Each flavour of protein is shipped in a brown paper bag surrounded by recycled wood-rool. All of the bags are hand rolled and sealed with a biodegradable sticker, that you can put into your compost waste or recycling bin.
What being vegan means to me
Like many vegans, I have a lot of reasons why altering my lifestyle to a vegan one was the best option for me.
I love animals and it took me a while, but I eventually made the connection between what was on my plate and where it was coming from.
Growing up, I couldn’t understand why there were certain things that I didn't want to eat, why I dislike it. But it wasn't until I started exposing myself to the horrid, dreaded videos, that a lot of people don’t want to watch that made me just wake up and say ‘I don’t want to be contributing to this anymore.’
That was one of the driving forces behind creating Vitally Vegan. I wanted a product which ensured the complete lack of animal intervention. I want no animals to be harmed or even affected by my product.
I also wanted to consider the environment when creating Vitally Vegan.
As a vegan, I am always looking at ways to reduce my carbon footprint. I am regularly looking at my everyday life and finding small, but significant ways to change it, so that it will benefit the environment. Whether that be having a reusable coffee cup or making the change from plastic bags to fabric bags whilst doing my weekly shop.
I wanted to bring that message forward with Vitally Vegan. For me, protein powder is a regular part of my day. I put protein powder in most of my meals and I like to have protein shake to prepare me every morning.
With this being such a regular part of my lifestyle, I knew that with Vitally Vegan I had to put extra effort into making it 100% environmentally friendly.
Vegan Birthday Cupcake Recipe
To end this blog post, I thought I should share with you my favourite vegan cupcake recipe, it is Vitally Vegan’s birthday after all!
You will need:
- 1 1/4 cups (300ml) plant milk
- 1 tbsp lemon juice
- 2/3 cup (150g) vegan butter
- 3 tbsp maple syrup
- 2 1/4 cups (275g) plain flour
- 1/2 cup (175g) brown sugar
- 1/4 cup sweetener
- 4 tbsp unsweetened cocoa powder
- 3 tsp baking powder
- 1 tsp bicarbonate of soda
For the vegan frosting:
- 1/3 cup (75g) vegan butter
- 1 2/3 cups (200g) powdered icing sugar (I use a stevia one) as sugar-free
- 4 tbsp unsweetened cocoa powder (we left this off and added vanilla essence and lemon juice instead and made green.
- 2 tbsp water
If you make these delicious vegan cupcakes please let me know on Instagram!
A massive thank you to everyone who has supported Vitally Vegan!